zen caregiving project
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digital + print design
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communications strategy
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web design + development
• digital + print design • communications strategy • web design + development
I had the privilege of working with Zen Caregiving Project to refresh their digital presence to better reflect their mission of supporting caregivers through mindfulness and compassion. I began by leading a full website rebuild, creating a calming, user-friendly experience with responsive design and an intuitive back-end so their team could easily update content. We also added a blog to share resources and stories, updated visuals to align with their new branding, and streamlined messaging to feel less clinical and more inviting. Beyond the website, I continue to support their seasonal giving campaigns, monthly email communications, and regular social media posting, crafting targeted messaging and custom branding to deepen engagement with their growing audience.