small shops big hearts

social media management

social media management •

As the social media manager for Small Shops Big Hearts in Portland, OR, I offer full-service management of the organization’s social channels. Our goal: to position Portland as a top shopping destination. From content strategy and creation to on-site shoots at local businesses, I craft engaging campaigns that attract visitors and inspire locals to shop small, investing in their local communities. Through strategic content on TikTok, Instagram, and Facebook, I spark conversations, highlight community value, and drive engagement.

2023 vs. 2024 Instragram overview:

↗100% interactions

↗58.9% reach

↗170% link clicks